B2B Revenue AI Infrastructure
Track commitments, pitch to renewal.
Every B2B deal is won on bilateral commitments: what you promise your customer, and what your customer commits to in return. Retend captures both sides from calls, email and SOWs, gives each one an owner and a date, and tracks it to renewal, so the revenue you win is the revenue you retain.
Built for B2B software and services vendors: revenue, customer success and delivery teams.
In development · design partners welcome
Illustrative
Renewal ARR protected
$1.2M
commitments kept before renewal
Radar
Drift flagged
63 days before renewal
Commitments kept
42 / 45
Ask Reckoner
Try it on a demo account
Who it's for
For B2B vendors whose deals are won on what they promise.
Software, SaaS and services companies, typically $50M to $2B in revenue, where what's promised in the sale has to be delivered after it. Pick where you sit.
The problem
Deals are won on promises. Renewals are lost on them.
- Promises scatter. They're made on calls, in email threads and in SOW redlines, and they live in no system at all.
- The handoff drops them. The pre-to-post-sales handoff passes a deal summary, not the list of what was promised.
- Nobody owns them. Delivery and CS find out what was promised when the customer complains.
- Renewal pays the price. At renewal, the conversation runs on memory instead of evidence.
of $100M+ companies run no dedicated CS platform
Gainsight & Benchmarkitof software companies saw net revenue retention fall
Bain, 2024of CSM hours spent rebuilding context by hand
CustifyNo rip and replace
Retend plugs into the stack you already run.
No tool lives on both sides of the deal. Retend does.
For the CRO: every renewal at risk, flagged months early, with the commitment behind it. Nothing to rip out.
The revenue math
Small leaks in commitments become large leaks in revenue.
walks out every year at a $100M ARR company with 90% gross retention.
of that churn can trace back to commitments that were made and never tracked.
of churn saved is $100K a year in revenue kept.
Revenue protection
Commitments at risk are flagged months before renewal, with an owner on each.
Team efficiency
CSMs and delivery stop rebuilding what was promised from old calls and threads.
Faster time-to-value
Onboarding starts with every promise owned from day one.
Illustrative model, not a customer result. Retend is in development.
Why now
“Revenue accountability is becoming the baseline.”
Gainsight, Customer Success priorities report, January 2026
AI is speeding up the promise
Claudeforce puts 37 AI sales skills inside Claude.
Deals get promised faster than ever. The handoff is still broken. The pre-to-post-sales handoff needs AI too.
Salesforce + Anthropic, August 2026
Where Retend comes from
Built from two decades of running this handoff by hand inside B2B revenue teams. Retend is the system those teams needed and never had.
The product
A ledger at the core. Agents on top.
A system-of-record intelligence layer for every commitment made to win a deal. Agents do the work. People carry the proof.
Discovery call, 34:12 · made by the AE
01 · Connect
A promise is made on a call.
Retend reads the tools you already use, read-only: CRM, call recordings, email, SOWs, Jira and your CS platform. Nothing to rip out.
02 · Retrace
Retrace captures it, with the citation.
AI pulls the commitment out of the conversation and links it to the exact moment it was made.
03 · Register
Register puts both sides on the record.
The commitment gets an owner and a date, and so does what the customer committed to in return.
04 · Radar
Radar flags the drift months early.
When either side slips, the owner hears about it long before it shows up in a health score.
05 · Reconcile
Reconcile proves what was delivered.
Promised against delivered, with the evidence, ready before the renewal conversation starts.
06 · Reckoner
Anyone can ask about it.
Sales, CS, delivery or finance ask Reckoner in Slack or Teams and get the answer with its source.
Five agents
Each commitment, carried from pitch to renewal.
Retrace
Captures each commitment from calls, email and SOWs, with a link to the source.
Calls · Email · SOWsRegister
Gives every commitment an owner and a date, on both sides of the deal.
The ledgerRadar
Flags drift months early, before it shows up in a health score.
Early warningReconcile
Proves promised against delivered value and ROI, ahead of renewal.
Renewal evidenceReckoner
Answers for any commitment in Slack or Teams, in plain language.
Business process copilotBilateral commitments
Commitments run both ways. Retend tracks both sides.
Many delays start on the customer's side. When both sides are on the record, a slip is traced to its real cause, and the renewal conversation runs on shared facts.
- Deliverables and custom features
- Implementation milestones and SLAs
- Outcomes promised in the pitch
- Data access and credentials
- SSO and security approvals
- Sponsor check-ins and sign-offs
Design principles
Built to earn trust from day one.
People confirm, agents propose
Nothing goes on the record unconfirmed. Each commitment arrives with a time-stamped citation for its owner to confirm.
Commitments, not copies
Retend stores the commitment and a link back to its source. The original call or contract stays where it lives.
Read-only by design
Connectors read with the least access each tool allows. Customer data is never used to train AI models.
The cockpit
Every commitment on one screen, before renewal.
An interactive preview with demo data. Pick a commitment to see its owner, its source and its status, or ask Reckoner a question.
Northwind Logistics Renewal in 94 days · demo account
Demo dataCommitments
0
Kept
0
Drifting
0
Renewal ARR at stake
$480K
Ask Reckoner
Demo account and data are fictional. Retend is in development.
Design partners
Help shape the system of record for revenue commitments.
We're learning from revenue leaders who live with the pre-to-post-sales handoff every quarter. Design partners share how commitments are handled today and help decide what Retend does first.
01
A conversation
Thirty minutes on how promises move from sales to delivery and CS on your team today.
02
Feedback on the product
Review early designs of the cockpit and the five agents, and tell us what's missing.
03
First look
Design partners are the first to see Retend as it takes shape.
Who it's for
- CROs, CFOs and heads of Customer Success
- B2B companies with complex, multi-month implementations
- Teams that carry revenue accountability for renewals
What you'll help answer
- Which commitments matter most at renewal
- Where the handoff breaks on your team
- What proof your board and customers need
Interested? Write to us and we'll set up a conversation.
Contact
Every renewal starts with what was promised.
Talk to the Retend team about bilateral commitment tracking, design partnership, or anything else. We read every message.