Autonomous Commitment Ledger for Revenue Teams
Track commitments, Pitch to Renewal.
Every B2B deal is won on bilateral commitments: what you promise your customer, and what your customer commits to in return. Retend captures both sides from calls, email and SOWs, gives each one an owner and a date, and tracks it to renewal, so the revenue you win is the revenue you retain.
Built for B2B software and services vendors: revenue, customer success and delivery teams.
In development · design partners welcome
Renewal ARR protected
$1.2M
commitments kept before renewal
Radar
Drift flagged
63 days before renewal
Commitment ledger · Northwind
42 / 45 kept
- SSO before kickoffKept
- Customer data accessDrifting
- Quarterly EBRVerified
Ask Reckoner
Try it on a demo account
Who it's for
For B2B software and services companies whose deals are won on what they promise.
Deals that don't end at signature. If your contracts come with implementations, custom deliverables and commitments on both sides, Retend makes sure what was promised in the sale is delivered, and proven, before renewal. Pick where you sit.
The problem
Deals are won on promises. Renewals are lost on them.
- Promises scatter. They're made on calls, in email threads and in SOW redlines, and they live in no system at all.
- The handoff drops them. The pre-to-post-sales handoff passes a deal summary, not the list of what was promised.
- Nobody owns them. Delivery and CS find out what was promised when the customer complains.
- Renewal pays the price. At renewal, the conversation runs on memory instead of evidence.
“The fastest path to durable growth right now is fewer broken handoffs.”
of buyers who regret a software purchase point to the handoff between sales and implementation, the most-cited vendor-related cause
Gartner Digital Markets, 2024 · 3,484 buyers, 9 countriesof companies have no shared KPIs between Sales and Customer Success
Customer Success Collective, 2026of software companies saw net revenue retention fall
Bain, 2024drop in net revenue retention at US public enterprise SaaS since 2021 (117% to 108%)
Bain Technology Report, 2026No rip and replace
Retend plugs into the stack you already run.
No tool lives on both sides of the deal. Retend does.
For the CRO: every renewal at risk, flagged months early, with the commitment behind it. Nothing to rip out.
Commitment governance
Not just tracking. Governance over every commitment that wins revenue.
Tracking tells you what was promised. Governance makes sure someone owns it, acts when it slips, proves when it's done, and keeps the record. Retend builds all four into the ledger, with the CSM as gatekeeper.
63% of CS leaders lack a consistent way to measure their impact ChurnZero, 2026 · 580 B2B leaders
Ownership
Every commitment has an owner and a date
On both sides of the deal, confirmed by the CSM before it goes on the record.
Remediation
Every slip gets an action
Radar flags it; the owner's recovery plan is logged against the commitment.
Evidence
Every resolution is verified
Detected from calendars, call recordings and tickets, then confirmed in one click.
Audit trail
Nothing is erased
Made, flagged, remediated, verified: the full history stays on the record, ready for renewal and the board.
Revenue accountability you can show, not just report. See an audit trail in the cockpit →
The revenue math
Small leaks in commitments become large leaks in revenue.
walks out every year at a $100M ARR company with 90% gross retention.
of it is at stake if 10–20% of that churn traces back to commitments nobody tracked.
a year in revenue kept by saving a quarter of that commitment-driven churn.
Revenue protection
Commitments at risk are flagged months before renewal, with an owner on each.
Team efficiency
CSMs and delivery stop rebuilding what was promised from old calls and threads.
Faster time-to-value
Onboarding starts with every promise owned from day one.
Illustrative model built on our assumptions, not a customer result. The Retrace pilot measures them on a company’s own deals. Retend is in development.
Why now
“Revenue accountability is becoming the baseline.”
Gainsight, Customer Success priorities report, January 2026
AI is speeding up the promise
Claudeforce puts 37 AI sales skills inside Claude.
Deals get promised faster than ever. The handoff is still broken. The pre-to-post-sales handoff needs AI too.
Salesforce + Anthropic, August 2026
Where Retend comes from
Built from two decades of running this handoff by hand inside B2B revenue teams. Retend is the system those teams needed and never had.
The product
A ledger at the core. Agents on top.
A system-of-record intelligence layer for every commitment made to win a deal. Agents do the work. People carry the proof.
Click any agent or layer, or keep scrolling
Pilot: diagnostic on the last 10 closed-won deals
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01 · Retrace · captures
Retrace captures every commitment, with the citation.
AI reads calls, email and SOWs, pulls out what each side committed to, and links it to the exact moment it was made. The CSM reviews it before anything goes on the record.
Where every customer starts
Retrace pilot: a diagnostic on the last 10 closed-won deals, in about 14 days, from uploaded documents. It shows what was promised on both sides, and how much had no owner or no date.
Then Retrace + Register: teams that continue get Retrace bundled with Register, live on every new deal.
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02 · Register · owns
Register puts both sides on the record.
Once the CSM confirms it, the commitment gets an owner and a date in the function that delivers it, and so does what the customer committed to in return. Bundled with Retrace from day one.
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03 · Radar · flags
Radar flags drift months early.
When either side slips, the owner hears about it long before it shows up in a health score. The remediation and the verified resolution are logged on the same record, and the slip stays in the history.
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04 · Reconcile · proves
Reconcile proves what was delivered.
Promised against delivered, with the evidence, ready in the months before the renewal conversation starts.
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05 · Reckoner · business process copilot
Reckoner answers for any commitment.
It cuts across every layer. Sales, CS, delivery or finance ask in Slack, Teams or email and get the answer with its source.
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System of record
The commitment ledger is the product.
It's the result of all four agents working together: every commitment from both sides, with its owner, date, status, source and history. Agents write to it; Reckoner, dashboards and your existing tools read from it.
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AI extraction
Calls, email and contracts become cited, scored commitments.
For each commitment it extracts who made it, what was promised, by when, and which side owns it, with the exact source and a confidence score so people know what to check.
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Connectors
Read-only, upstream and downstream.
Retend reads the tools teams already use, from CRM and call recordings to delivery and CS platforms. Nothing to rip out.
Four agents and a copilot
Each commitment, carried from Pitch to Renewal.
Retrace
Captures each commitment from calls, email and SOWs, with a link to the source.
Calls · Email · SOWsRegister
Gives every commitment an owner and a date, on both sides of the deal.
The ledgerRadar
Flags drift months early, before it shows up in a health score.
Early warningReconcile
Proves promised against delivered value and ROI, ahead of renewal.
Renewal evidenceReckoner
Answers for any commitment in Slack or Teams, in plain language.
Business process copilotHow teams start
Start with a Retrace diagnostic on your last 10 closed-won deals.
Before connecting anything live, Retrace reads the calls, emails and SOWs from ten recently won deals and builds their commitment ledgers. In about two weeks, the team sees what was promised, on both sides, and how much of it had no owner or no date.
01 · Diagnose
Retrace diagnostic
10 closed-won deals · about 14 days · uploaded documents, no live integrations
Output: a commitment gap report on your own deals02 · Track
Retrace + Register
Live on every new deal: commitments captured, confirmed and owned from the first call
The commitment ledger goes live03 · Expand
Radar, Reconcile, Reckoner
Early warning on drift, promised-versus-delivered proof at renewal, and answers in Slack or Teams
Full Pitch-to-Renewal coverageHuman in the loop
The CSM is the gatekeeper. Each team owns its own actions.
Retend doesn't replace the customer success manager. It gives the CSM the record they've never had. Agents do the reading and the chasing; people make the calls.
Agents propose
- Retrace finds commitments, with citations
- Radar spots drift on either side
- Reconcile assembles the evidence
CSM confirms
Nothing goes on the record, and no one is nudged, until the CSM approves it.
Confirm · edit · dismiss, in one click. When it’s delivered, the accountable owner, and the customer for their side, confirm the outcome.
Owners act
- Delivery ships the milestone
- Product builds the promised feature
- Sales clarifies what was sold
- Customer meets their side
No new data entry
Nudges arrive where the CSM already works: Slack, Teams, their CS platform or CRM. Resolutions are detected from calendars, call recordings and tickets. The CSM just confirms.
Bilateral commitments
Commitments run both ways. Retend tracks both sides.
Many delays start on the customer's side. When both sides are on the record, a slip is traced to its real cause, and the renewal conversation runs on shared facts.
- Deliverables and custom features
- Implementation milestones and SLAs
- Outcomes promised in the pitch
- Data access and credentials
- SSO and security approvals
- Sponsor check-ins and sign-offs
Design principles
Built to earn trust from day one.
Explainable by default
Every commitment links to the moment it was made: the call timestamp, the email or the SOW clause.
Commitments, not copies
Retend stores the commitment and a link back to its source. The original call or contract stays where it lives.
Read-only by default
Connectors read with the least access each tool allows. With the customer’s permission, Retend can also create tasks in their CS or CRM tool. Customer data is never used to train AI models.
The cockpit
Every commitment on one screen, before renewal.
An interactive preview with demo data. Pick a commitment to see its owner, its source and its status, or ask Reckoner a question.
Northwind Logistics Renewal in 94 days · demo account
Demo dataCommitments
0
Kept
0
At risk
0
Renewal ARR exposed
$480K
Ask Reckoner
Demo account and data are fictional. Retend is in development.
Design partners
Help shape the system of record for revenue commitments.
We're learning from revenue leaders who live with the pre-to-post-sales handoff every quarter. Design partners share how commitments are handled today and help decide what Retend does first.
01
A conversation
Thirty minutes on how promises move from sales to delivery and CS on your team today.
02
Feedback on the product
Review early designs of the cockpit, the agents and Reckoner, and tell us what's missing.
03
First look
Design partners are the first to see Retend as it takes shape.
Who it's for
- CROs, CFOs and heads of Customer Success
- B2B companies with complex, multi-month implementations
- Teams that carry revenue accountability for renewals
What you'll help answer
- Which commitments matter most at renewal
- Where the handoff breaks on your team
- What proof your board and customers need
Interested? Write to us and we'll set up a conversation.
Contact
Every renewal starts with what was promised.
Talk to the Retend team about bilateral commitment tracking, design partnership, or anything else. We read every message.